ABOUT RAPALA

Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.

Fast Facts

• The correct pronunciation of Rapala is Răp-a-la.

• Sold in over 140 countries around the world.

• World’s leading brand of fishing lures.

• Manufacture approx. 15 million lures a year.

• Rapala lures are responsible for more IGFA world records than any other lure brand in history.

• Rapala is the only company in the world to mass produce fishing lures made of wood (balsa).

• Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action.

• Each Rapala lure features up to 12 coats of durable paint and epoxy.

• 1936 Lauri Rapala makes his first lure out of cork.